Life Style
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Dina Asher-Smith Stars in Nike's "24.7" Collection

Blending apparel design and next-level function, Nike is doing what it does best with its new "24.7" collection. The collection's campaign stars athletic powerhouses Dina Asher-Smith, Vashti Cunningham and tennis sensation Qinwen Zheng. For these athletes, life itself is a sport -- whether training or tackling their day, the line between lifestyle and performance is effortlessly blurred.These pieces go far beyond gym gear, featuring pleated skirts, tailored woven shirts and other elevated design...

info@hypebae.com (Hypebae) Fri, 24 Jan 2025 Hypebae
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Drag Icon Kim Chi Drops Mochi Gummies With Sundae School

RuPaul’s Drag Race icon, Kim Chi, teases a new collaboration with Korean streetwear boutique,  Sundae School.Releasing at 4:20pm EST on January 23rd, Kimchi Yuzu is Sundae School's newest limited-edition gummy. If you're new to the brand, its best-selling mochi gummies are always the hype and this new drop is brought to life with Kim Chi's campy aesthetic. According to the press release, Kimchi Yuzu "combines the bold spice of kimchi powder with the sweet brightness of yuzu."The campaign "Ki...

info@hypebae.com (Hypebae) Thu, 23 Jan 2025 Hypebae
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Jennie's New Album Features Dua Lipa, Doechii And More

South Korean musician Jennie teases her new album.Releasing via ODDATELIER/Columbia Records, Ruby is closer than you think. On January 22, the album's teaser hit Jennie's Youtube channel and the only word to describe it is goosebumps. Opening with a new look a red hot wig, her voice drops in with the lyrics "In the dark I grew."The eerie, yet captivating trailer teases the full album launch date: March 7. Titled Ruby, a nod at her name Instagram name, Jennie Ruby Jane -- and seemingly hinting...

info@hypebae.com (Hypebae) Wed, 22 Jan 2025 Hypebae
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Bruno Mars Wants To Collab With Sexyy Red

15-time Grammy winner Bruno Mars wants to work with everyone's favorite, Sexyy Red.In a new Instagram post, Mars shared the billboard's Hot 100 chart revealing  singles "Die With a Smile" with Lady Gaga and "APT" by ROSÉ made the top 10. "THANK YOU ALL" he wrote in the caption. "I’m headed to the studio right now to make a strip club anthem so I can celebrate and properly act up this weekend. Someone please help me get in touch with Sexyy Red!!"Immediately, Mars' fans tagged the St. Louis-b...

info@hypebae.com (Hypebae) Wed, 22 Jan 2025 Hypebae