Life Style
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Thea Hughes on Creating Warm, Welcoming Spaces for Women in Wellness

Women in sports are taking over the forefront of the industry and that domination isn't stopping any time soon. With WNBA viewership up 155% compared to the 2023 season, the U.S. Women's Olympics team going for the golds last season and women skateboarders conquering the halfpipe — among many other records and barriers broken — it seems like it's finally their time to shine in a space that has been heavily male-dominated since the inception of sport. But this isn't a new development. Women h...

info@hypebae.com (Hypebae) Fri, 07 Feb 2025 Hypebae
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NewJeans Is Rebranding, Here's Everything You Need to Know

If you've been following the ongoing turmoil between NewJeans, their parent company HYBE and their former label ADOR's now ex-CEO, Min Hee-jin, then you'll know the chart-topping group has faced a turbulent year.It all started as a battle for creative control. Hee-jin, who founded ADOR in 2021 after working as HYBE's Chief Brand Officer, clashed with the entertainment giant over the management and artistic direction of both the label and NewJeans. What seemed like an internal power struggle quic...

info@hypebae.com (Hypebae) Fri, 07 Feb 2025 Hypebae
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Rema Finally Releases Sade Cover, "Baby (Is It A Crime)"

Nigerian star Rema seemingly releases his Sade-inspired single -- with a surprise.On February 7, "Baby (Is it a Crime)" hit streaming platforms and Youtube with a brand new music video. Once just a teaser, the "Calm Down" singer raised the bar with a top tier sample of Sade's hit single "Is It A Crime." The song was first teased in 2024 with a sultry loop of the musician and the hype has been steadily increasing.Thankfully, the highly-decorated singer not only dropped the single but the vid...

info@hypebae.com (Hypebae) Fri, 07 Feb 2025 Hypebae
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A'ja Wilson and Nike's A'One Shoe Perfects Precision, Performance and Style

WNBA star A'ja Wilson started playing basketball at just 11 years old. With her wealth of experience, she knows exactly what it takes for performance-driven footwear. So, it's no surprise that Nike partnered with her to create her first signature design, along with a matching apparel line.Although inspired by the brand's Giannis basketball model, the A'One silhouette stands alone as a new creation and is over two years in the making. The sports player reflects on the journey on Nike's newsroom p...

info@hypebae.com (Hypebae) Thu, 06 Feb 2025 Hypebae