Life Style
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According to Our Editors, 2021 Is All About These 11 Brands

Not to brag, but if there's one thing our editors are good at, it's knowing what's the next big thing in fashion. It's our job to, after all. We've already updated you on the trends to watch out for this year so now we'll be diving into the brands that have already been on our radar for some time but are definitely having their big moment right now and we're expecting will continue to grow as the year goes on. It's hard to keep up with all the brands within the fashion space so I looked to the W...

Yusra Siddiqui Thu, 14 Jan 2021 Who What Wear
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18 Pairs of "Granny Panties" That Are Weirdly Hot

Yes, I just used "hot" and "granny panties" in the same sentence, and I fully stand by it. Our relationship with our underwear evolves over time, and up until recently, it evolved in a pretty linear way. As kids, we wore cute little Monday-through-Friday briefs; as teenagers, we snuck to the mall to buy our first thongs without our parents knowing; then it was thongs, thongs, thongs for an unforeseeable amount of time until we got sick of them, started wearing more full-coverage brief...

Lauren Eggertsen Thu, 14 Jan 2021 Who What Wear
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We Called This Anti-Skinny Jean Trend Ages Ago and, Well, We Were Right

If you read Who What Wear on the reg, you'd know that we tend to make a lot of trend predictions. Based on what we saw coming down the runways, infiltrating Instagram, and landing at our favorite retailers, we called out the next big anti-skinny jean trend when it was first bubbling up. Well, that was at the start of last year and cut to the present-day where the denim trend in question—high-rise wide-leg jeans–have fully taken over the fashion scene.I'll just say it: we were right. If ...

Anna LaPlaca Thu, 14 Jan 2021 Who What Wear
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Kendall Jenner Wore the Controversial Legging Trend You May Actually Like

It's safe to assume that many of athleisure trends and outfits these days were inspired by Kendall Jenner. I've been a Who What Wear editor for over 6 years and have been covering Kendall Jenner legging looks for basically that long—proof that she still very much knows what she's doing. The legging trend she's endorsing, in this case, is capri leggings, AKA pedal pushers.You may look at the below outfit and think Well, she's a 5'10" supermodel so of course these look good on her. As someone wh...

Allyson Payer Thu, 14 Jan 2021 Who What Wear