Life Style
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It's Day 39 of 2021 and I've Already Found All the Items I Want to Buy This Year

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 finds on their current wish list.Does anyone else feel as though we should be way further into 2021 than we actually are? It's only day 39, but it feels like I've already lived a full year in one. So the fact that my Notes app, Instagram saved folder, and text messages to friends are already filled with things I'm thinking of buying this year really doesn't surprise me at all. From ...

Anneliese Dominguez Mon, 08 Feb 2021 Who What Wear
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H&M Just Revealed Every Single Piece From Its Most Expensive-Looking Collab Yet

I feel like there hasn't been a great new fashion collab to get excited about in a while. And that's where H&M comes in. The retailer has just released the lookbook images from its upcoming collection with Simone Rocha, an indie Irish designer who's a darling of London Fashion Week. Rocha is known for her poufy dresses that are often adorned with frills, lace, tulle, embroidery, pearls, bows, and other precious touches. It's precisely this attention to detail that makes Rocha's H&M collab look s...

Erin Fitzpatrick Mon, 08 Feb 2021 Who What Wear
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The Complete Trend Capsule: 12 Items to Get You Through Spring and Summer

While most of us are wrapped up in innumerable layers right now (maybe even looking out at the snow), today we’ve decided to happily distract ourselves with thoughts of a brighter spring and summer ahead—and everything we’ll be wearing once the warmer temps come along.There are, of course, a whole host of fresh trends for the taking this warm-weather season—but today we’re honing in on helping you build a succinct spring/summer trend capsule wardrobe consisting of versatile and fa...

Judith Jones Mon, 08 Feb 2021 Who What Wear
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Major Retailers Are Standing Up to Support Black-Owned Brands—Here's How

At the risk of stating the obvious, large retailers have a large influence. Their audiences are massive, they have the ability to skyrocket brand awareness, and sell products in high volumes. The chance for a small business owner to get that exposure could change everything for an emerging brand. So when we started getting pitches from the likes of Nordstrom and Madewell about championing Black designers and store-owners for Black History Month, we wanted to be part of spreading the word. And ...

Kat Collings Mon, 08 Feb 2021 Who What Wear