Adidas Running just announced that Brazilian-American actor and Riverdale star Camila Mendes is officially joining its family. United by a shared passion for running and its community focus, the new partnership encourages those with a "complicated relationship with running" to embrace their unique journey.Teaming up to launch new colorways of the adidas Supernova Rise 2 sneaker, the announcement comes complete with a campaign that captures Mendes' journey so far. Designed to "elevate the everyda...

Far more girls drop out of sports during school than boys, it's a fact and one that directly impacts the amount of women in professional sports. According to Roberta Stothard, adidas' product manager in football apparel, there are a few reasons for it."From negative perceptions about their own bodies to limited access to their sport beyond school or university -- girls see a list of reasons that all support the idea that 'This isn't for me anymore,'" she tells us. As part of her role, she leads ...

Musician Lady Gaga is the queen of side quests -- cue her role as Harley Quinn and the Wednesday dance. Her latest venture is the most unexpected, however: sports.On March 5, ESPN announced that the pop icon was releasing new music for its Formula 1 anthem. The unreleased single, titled "Garden of Eden," is from Lady Gaga's upcoming album Mayhem. The single is set to release on March 7. The project will be her seventh studio album and her return after a four-year hiatus.In an Instagram post, E...

Lila Moss -- daughter of Kate Moss, is carving out her own space as a fashion muse and trendsetter. So, when it comes to effortlessly cool, girl-powered brands, Wildflower Cases founded by sisters Sydney and Devon Lee Carlson, is right up there, too. Known for making dreamy phone cases adored by celebs and cool girls everywhere, the Carlson sisters built a brand that embodies the It Girl aesthetic.Just in time for International Women's Day on March 8, Wildflower Cases and Lila Moss teamed up to ...