If you've ever shopped at ASOS, you've noted that the retailer has quite a bit of brands under its belt. The product offering is massive, and it can often lead you to a black-hole of shopping. Since we consider ourselves shopping experts here at Who What Wear, we decided we'd make your online experience a little easier by listing out some of the brands we often look for at ASOS. From in-house brands like ASOS Design to fun-loving Never Fully Dressed, looking through specific brands helps narrow ...

I've never considered my style to be preppy—I have a penchant for neutral colors and haven't worn a pleated skirt since my high school cheer squad. I've always admired preppy style from a distance, though, living vicariously through Gossip Girl school uniforms, but recently I've found myself saving countless Instagram outfit photos full of preppy elements. It seems like everywhere I look I'm seeing fashion influencers across the globe sporting the preppiest trends you can think of, but styling...

While I'm a huge proponent of online shopping, the reality is that certain items aren't easy to buy online. Items like denim and bras where fit is the most important aspect (and varies drastically across different brands and styles) are especially hard to order online when you're just guessing a size and hoping for the best.It's items like these that I look to the reviews for guidance. Not only do reviewers often give lengthy descriptions of the product, but they provide personal context about...

It's safe to say that last year we pretty much all took a hiatus from poolside parties and packed trips to the beach. As an optimist, I'm hoping things will be a little different in the months ahead, and yup, my mind has already drifted into the world of bikinis. I'm not a huge swimsuit person, so of course I took to the Internet's favorite mood board, Instagram, to glean which styles I should be betting my money on. It didn't take long for one trend in particular to emerge as the clear winner:...