Life Style
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30 Female-Founded Fashion Brands We're Shopping in 2021

It’s no surprise that editors love the thrill of the hunt. There’s just something about spotting talent shine through a stunning runway collection or spotting a resurging shoe trend out in the wild. But none surpass the experience of unearthing a sensational new female-founded fashion brand. And while it may seem trite to care about such a specific detail, it’s not. According to a study by Business of Fashion, women design fewer than 50% of well-known womenswear brands, and women hold less...

Jasmine Fox-Suliaman Wed, 10 Mar 2021 Who What Wear
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My Latest Shoe Find Is Also Good for the Environment

This year, I've made it a goal of mine to really look into the materials of what I'm purchasing, so I've become quite the picky shopper. When I stumbled upon UGG's latest drop of sustainably made shoes, I was ecstatic. The celeb-favorite brand is on a mission to minimize its environmental impact, starting with creating shoes that are made out of—wait for it—plants. Yep, the new Plant Power collection is made from carbon-neutral, plant-based materials, like renewable sugarcane, natural hemp,...

Anneliese Dominguez Wed, 10 Mar 2021 Who What Wear
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Everyone Deserves at Least One Chanel Perfume—These Are the 5 Best

Pick your poison.Growing up, my mom had the most enchanting collection of beauty products that took residence in her bathroom. (My dad's electric shaver, bare bar soap, and a lone bottle of 2-in-1 shampoo and conditioner didn't stand a chance and were banished to a different bathroom downstairs.) Atop my mom's porcelain vanity sat her jars of creams and powders, and along the wall, deep drawers were lined with rows of sophisticated lipstick bullets. Atop gleaming glass shelves sat her collection...

Erin Jahns Wed, 10 Mar 2021 Who What Wear
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And Now, the 17 Most Popular Designer Perfumes of All Time

If you've ever wanted an in-depth run-down of the most popular perfumes from all the most popular designers and fragrances house, welcome. You've officially stumbled upon paradise! As beauty editors, we receive brand-new perfume bottles, rollerballs, and yes, even perfume brushes, on a daily basis. But as with almost anything in life, there's something to be said for the classics—the most iconic and/or best-selling perfumes from all of the most popular fragrance names and designers in the gam...

Erin Jahns Wed, 10 Mar 2021 Who What Wear