We're all aware of football shirt sponsorships to some extent, but Manchester City is steering the game in the right direction with their latest partnership. The football club has teamed up with snuggs, making them their official period underwear partner, with star defender and first-team captain Alex Greenwood stepping in as the brand's ambassador. To mark the collaboration, snuggs is launching a co-branded collection of high-performance period underwear, designed to keep athletes comfortable a...

As Jonathan Anderson gears up to leave LOEWE, the brand looks back on the designer's biggest and best moments. In celebration of Anderson's 10th anniversary, LOEWE is launching a large-format monograph that captures the influence and innovation of his decade-long tenure.Dubbed Crafted World: Jonathan Anderson's LOEWE, the book acts as a visual retrospective of Anderson's collections and initiatives, celebrating his defining moments. Across 636 pages, the book features highlights like the designe...

Continuing their long-standing partnership, adidas Originals and Zalando reunited for its Spring/Summer 2025 campaign celebrating the impact of the sportswear brand’s rich low-profile sneaker range.Titled “Step into the Spotlight,” the SS25 visuals are inspired by the spirit, vibrant palette, and style ethos of Japanese women’s wrestling league Sukeban with the message rooted in championing self-expression and individuality.The season’s roll-out culminated with adidas Originals and Zal...

Musician Lady Gaga is the queen of side quests -- cue her role as Harley Quinn and the Wednesday dance. After her then-unreleased single, "Garden of Eden," became ESPN F1’s 2025 anthem, the pop icon released her album, MAYHEM. Just a week after its release, the album ranks #1 on Billboard charts.Ahead of the release, ESPN announced that the pop icon was releasing new music for its Formula 1 anthem. The unreleased single, titled "Garden of Eden," was from Lady Gaga's upcoming album Mayhem, ...