Here at Who What Wear, we're always documenting celebrity style and the trends driven by Generation Z, so why not combine them both? Celebrities have access to major stylists and the best of designers' collections, so there's no doubt they'll walk out with a great outfit. When you add in the confidence and playful essence of Gen Z, you certainly have a winner. From Olivia Rodrigo to Bella Hadid, it seems like celebrities under the age of 25 aren't afraid to experiment with some out-there ele...

If you've ever shopped at ASOS, you've noted that the retailer has quite a bit of brands under its belt. The product offering is massive, and it can often lead you to a black-hole of shopping. Since we consider ourselves shopping experts here at Who What Wear, we decided we'd make your online experience a little easier by listing out some of the brands we often look for at ASOS. From in-house brands like ASOS Design to fun-loving Never Fully Dressed, looking through specific brands helps narrow ...

I've never considered my style to be preppy—I have a penchant for neutral colors and haven't worn a pleated skirt since my high school cheer squad. I've always admired preppy style from a distance, though, living vicariously through Gossip Girl school uniforms, but recently I've found myself saving countless Instagram outfit photos full of preppy elements. It seems like everywhere I look I'm seeing fashion influencers across the globe sporting the preppiest trends you can think of, but styling...

While I'm a huge proponent of online shopping, the reality is that certain items aren't easy to buy online. Items like denim and bras where fit is the most important aspect (and varies drastically across different brands and styles) are especially hard to order online when you're just guessing a size and hoping for the best.It's items like these that I look to the reviews for guidance. Not only do reviewers often give lengthy descriptions of the product, but they provide personal context about...