When matchy-matchy outfits started popping up on my Instagram feed, I questioned why it felt so fresh this time around. After all, the trend is far from new and has typically been a favorite styling trick among first ladies and grandmas. In 2021, though, the matchy-matchy trend has been reinvented with playful prints in the starring role and invites casual pieces like bucket hats and sunglasses to join the party for some lighthearted fun.These days, fashion girls have embraced matchi...

Welcome to the Starter Pack series, a Who What Wear column that dives deep into the seasonal trends everyone's talking about.Summer is quickly approaching, and as usual, there is a lot of sartorial newness to be discussed. We've been tracking spring/summer 2021 trends for quite some time, and now that the season is so close that we can almost taste it, it's time to start shopping for them. If you're already familiar with our ongoing Starter Pack series, then welcome back. If you're new here, ...

If anyone knows how to make a trend or outfit trend a thing again, it's Hailey Bieber. She's one of those fashion celebrities (as I like to call them) who have the superpower to wear something and instantly make it cool.To backtrack a bit, you may recall that last summer, long Bermuda shorts and sweatshorts were the only shorts trends that mattered, and short denim cutoffs were put on the backburner. And it's safe to say that no one had any desire to wear shorts with heels last summer when ...

Admittedly, I look forward to the next season’s biggest trends the way that children wait to unwrap presents around the holidays—there’s something magical about unveiling something new. But if the pandemic has taught us anything, it’s that the traditional way the fashion industry has produced clothing is unsustainable. The toll of the current fashion production cycle impacts every facet it touches. For the designers and creative teams, it’s financially and creatively draining to keep ...