Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends.They say the more things change, the more they stay the same. As a society, we’ve borne the brunt of countless post-pandemic changes that have effectively shifted our perception of what matte...

As a market editor, it's my job to know the ins and outs of the online retail world and share them with you. Lately, I've realized that many of my friends don't know that Nordstrom has its own in-house brands. Yes, you heard right. Not only are these brands chic and fashion-forward, but they're also surprisingly affordable. On one of my recent Nordstrom browsing sessions, I decided to curate a selection of pretty, expensive-looking styles from Nordstrom brands for under $150.Ahead, you'll find...

If you’re anything like this editor, you probably look forward to fashion month for the new collections debuting on the runways as well as the street style looks that are snapped outside of the shows. I find both equally inspiring, but the outfits fashion-industry veterans are wearing always have a big impact on how I’m getting dressed and the new-season items I add to my wardrobe. With fashion month upon us, I was curious to get a preview of the pieces and trends insiders will be wearing ...

K-pop girl group, Weeekly, is no stranger to the masses. Since the release of their debut EP in 2020, "We Are," the sextet have amassed over a million listeners globally and topped countless charts. Fans, or Daileees as they're often referred to, simply can't get enough of the group's style, vivacious spirit, and songs that aptly encapsulate girlhood.Weeekly's newest single, "Stranger" is an ode to their journey. The warm acoustic guitar and emotionally charged lyrics shed light on Weeekly's set...