If sugar, spice and everything nice made the Powerpuff Girls, then the ingredients for Sukeban — the Japanese women’s wrestling league — are power, latex, and everything Harajuku. Founded in 2022 by celebrated designer Olympia Le-Tan, her brother-in-law Alex Detrick and Ian Fried, Sukeban is equal parts sport, fashion show, and performance art — pure entertainment at its finest.“We just had to show it to the rest of the world,” Le-Tan explains of Detrick’s pitch to take this niche ...
Adidas Running just announced that Brazilian-American actor and Riverdale star Camila Mendes is officially joining its family. United by a shared passion for running and its community focus, the new partnership encourages those with a "complicated relationship with running" to embrace their unique journey.Teaming up to launch new colorways of the adidas Supernova Rise 2 sneaker, the announcement comes complete with a campaign that captures Mendes' journey so far. Designed to "elevate the everyda...
Far more girls drop out of sports during school than boys, it's a fact and one that directly impacts the amount of women in professional sports. According to Roberta Stothard, adidas' product manager in football apparel, there are a few reasons for it."From negative perceptions about their own bodies to limited access to their sport beyond school or university -- girls see a list of reasons that all support the idea that 'This isn't for me anymore,'" she tells us. As part of her role, she leads ...
Musician Lady Gaga is the queen of side quests -- cue her role as Harley Quinn and the Wednesday dance. Her latest venture is the most unexpected, however: sports.On March 5, ESPN announced that the pop icon was releasing new music for its Formula 1 anthem. The unreleased single, titled "Garden of Eden," is from Lady Gaga's upcoming album Mayhem. The single is set to release on March 7. The project will be her seventh studio album and her return after a four-year hiatus.In an Instagram post, E...