As women's sport continues its well-deserved rise in visibility and momentum, a brand-new experience is arriving in the heart of London to celebrate, support and supercharge that movement. SOOO (Style Of Our Own) is an immersive pop-up store set to take over Regent Street this summer.Brainchild of Laura Youngson, founder of football boot brand IDA Sports, is a vibrant hub for women's sport, bringing together high-performance gear, independent brands, live events and community energy under one r...

Calling all football-fanatics, cult-favorite brand Charlotte Tilbury has announced its first ever sports partnership with the Dallas Cowboy Cheerleaders. As both brands are known for celebrating unapologetic confidence and timeless beauty, this team-up symbolizes the start of a new era for all parties.While Charlotte Tilbury has long been dedicated to providing performance-driven beauty products to its consumers, the Dallas Cowboys Cheerleaders have been uniting fans and empowering women since t...

It's long overdue, but women athletes are finally getting gear designed specifically for them. Adidas just launched its first-ever RS15 Avaglide -- the only rugby boot created by women, for women in the game.To do that, the brand dug deep and collected detailed foot data from players at every level, including both the men’s and women’s teams from rugby powerhouses like New Zealand and France.One standout finding was that women often have narrower heels than men. So, rather than using the sam...

The '00s are officially revived, and we've got proof. Lindsay Lohan is back in action -- this time, trading the movie set for the gym mat, starring in Old Navy's new activewear campaign: "Old Navy, New Moves."Let's be real -- Old Navy isn't known for glitzy runway fashion. But that's the point. It's the brand we've all grown up with, known for affordable, feel-good clothes that work for everyone in the family. Now, the label is leveling up its activewear game with a fun throwback twist.The new c...