In my friend group, I've become the go-to person when anyone needs fashion, shopping, and styling advice. As a fashion editor, my heart sings when I get to help people feel good in their skin, so naturally, the same goes for my closest pals and family. Recently, a friend of mine was looking to do a little retail damage and update her wardrobe with elevated basic pieces and other pretty fashion finds. She asked for my advice on where to shop and what to buy. One thing about me is that I do no...

If you're like me, you probably have enough black, and neutral-colored shoes at this point, so it's my fashion-editor duty to put some color on your footwear radar. We talk a lot about shoe trends here at Who What Wear, but a more niche subject is shoe color trends. Yes, they're definitely a thing, and they're usually in line with the overarching color trends during any given season.You could say that one of my personality traits is that I'm obsessed with shoes. So, you're in good hands when ...

Recently, the fragrance note to watch was undoubtedly vanilla. We saw vanilla emerge in scents as we’d never seen it before—think smoky and animalic (à la Byredo’s Vanille Antique) or reminiscent of freshly blended frosting (à la Ellis Brooklyn’s Vanilla Milk). This year, however, a new fragrance trend is finding its footing, and just like the trend before it, it’s still good enough to eat. We’re calling it: The fragrance trend du jour is juicy fruit. From cherries to grapes (and ...

Everyone has their go-to procrastination tactic. Maybe you find yourself refreshing your Instagram feed, whipping up an elaborate meal, or going for a leisurely walk when you're putting off a task. My personal coping mechanism? Making shopping lists. No matter what mood I'm in or why exactly I'm looking to kill time, my first instinct is to draw up a list of things I need (well, more often than not, things I want but don't actually need). Grocery lists, arbitrary to-do lists, and, yes, shop...