Hair
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The Copper Hair Trend Is Huge–Here's How to Maintain It, According to Colorists

When I sniff out a sprinkling of a new hair trend, I am all over it, keenly looking to see if it'll take off imminently. And that's exactly what happened when I noticed more people dyeing their hair copper at the tail end of the A/W season. The trend was cemented with Kendall Jenner's hair color switch last month and I think it is certified as one of the hottest hues of the year. But if you're thinking of taking your hair copper, I have two words for you: color fade. This hue requires a lot o...

Keeks Reid Fri, 06 May 2022 Who What Wear
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If You're Tired of Filling in Your Brows (or Really Bad at It), Read This

I remember when I first discovered that filling in your brows was a thing, and embarrassingly, it was fairly recent. I've always taken a pretty lackadaisical approach to makeup, so it's not surprising I was a bit of a late bloomer in the brow department. Growing up, I was never really into makeup and tended to go the more natural route. But of course, the more I was exposed to it via friends, the internet, what have you, the more I dabbled. And when I did actually start wearing makeup (start...

Alyson Boragno Wed, 04 May 2022 Who What Wear
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I'll Spend Hundreds to Preserve My Blonde Hair, But This $11 Mask Is Magic

Of course, I could make my life a heck of a lot easier by choosing to embrace my natural, ever-darkening hair color. (Think the most dishwater-y of dishwater blonde.) But since I've always been some iteration of light blonde and would probably have a full-blown identity crisis if I asked my amazing L.A.-based colorist, Cass Kaeding, to take me au naturel or anything else, I'm sticking to my high-maintenance roots. (Hey, if you like what you like, why change it?) Since I've insisted on being a...

Erin Jahns Wed, 27 Apr 2022 Who What Wear
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My Mom Is 54 and Has Better Hair Than I Do—Here Are the Products She Uses

Everyone who’s ever met her agrees—my mom has the best hair on the planet. Her hair is thick, healthy, and grows extremely quickly. Did I mention she’s in her 50s and has been highlighting her hair for over 30 years?Whenever I’m home, I always raid her beauty cabinets for her hair products. Even though she’ll never admit it, she always has some insanely cool, insanely effective product that I, a beauty editor, have never even heard of. I’ve been trying to grow my hair out for mont...

Katie Berohn Wed, 27 Apr 2022 Who What Wear