They're editor approved.No doubt choosing the right brush is key to improving the health and style of your hair. With so many types of brushes out there, you might think choosing the right one is difficult, if not nearly impossible. Well, we have good news for you. There's one specific type of brush that works for nearly every hair type. We're referring to paddle brushes—the detangling tool that's a staple in nearly every hairstylist's kit. Take it from Matrix Artistic Director Nick Ste...

Say what you will about winter (you either love it or you hate it), but it's the best time to think about the biggest beauty trends. First, we get a little introspective and reflect on the ones we've seen throughout the past year. Throughout 2023, notable trends included the Hailey Bieber-inspired lob, the wildly popular cowboy copper hair color trend, and the unexpected yet ultra-flattering hush cut.Once our reflection is complete, we look ahead and do our best to predict which ones are ...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your hard-earned money and attention. You can expect honest, uncensored feedback and no-BS recommendations our hard-to-please testers endorse withou...

I love winter and everything that comes with it. Well, almost everything that comes with it. There's just one exception—static hair. As someone who loves winter fashion and collects coats and sweaters like they're coins and stamps, I genuinely feel less excited to wear my favorite pieces when static strikes. If it's going to make my freshly styled hair crackle and lift off my head, I feel like I might as well put on my old, worn coat and leave it at that.  As it turns out, static hair doe...