I didn't realize how tightly my platinum-blonde hair was wound into my sense of identity until, suddenly, I couldn't be a blonde anymore.Up until a few months ago, I had been some iteration of blonde my entire life. As my naturally blonde hair darkened (around high school), I started putting more and more effort into gaming the system and making it lighter. I was fighting nature, vacillating between phases of highlights and bleach and tones, and honestly, I'm still surprised to this day that I w...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your hard-earned money and attention. You can expect honest, uncensored feedback and no-BS recommendations our hard-to-please testers endorse withou...

I love having long hair. I love braiding it, fiddling with it when I'm bored, and tossing it into messy buns and claw clip hairstyles. Beyond the simple joy it brings me, the look also suits me best. That's not just a personal opinion; I've had multiple friends and hairstylists tell me to keep my hair long and, I quote, "embrace a late-60s, early-70s vibe." So, that's what I do. The only problem is that my hair is naturally dry, and I add insult to injury when I get it highlighted on a semi-...

Everyone has different needs and goals for their hair. While some of us are looking for extra volume, others want to repair damage from the perpetual use of hot tools or chemical treatments. Some want to give their curls some major TLC, while others seek color protection. Regardless, I'm confident everyone wants their strands to reach their full, healthy, and expensive-looking potential. Here’s the best part: your wallet doesn't have to suffer the consequences of transforming your hair ga...