If you color your hair, I'm sure you've asked your stylist once or twice what shampoo and conditioner are best to use for upkeep (maybe even a hair mask or two), but you're also missing one key item that can keep your hair color extra vibrant for longer.I'll be the first to admit that I didn't know much about hair toners until I asked a hairstylist or two. To sum up, they're really useful if you're trying to eliminate unwanted tones from your hair color. Downside? You absolutely need to choose...

If you spend any time on skincare or haircare TikTok, I'm sure you've scrolled past at least a few videos recently of people swearing that rosemary oil helped them grow Rapunzel-like strands. Many are calling out the Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil ($11) specifically, but to be honest, this isn't the first time that particular product has gone viral. Black women on TikTok were first to rave about this wonder oil for textured hair, calling it a star product for s...

I'm in the mood for having a little fun with hair colors this spring. Are you? A new season gives so many unique opportunities for exploration; departing from what once worked to discover what could be working even better. I'm a natural brunette but have always been drawn to the idea of lightening my curly coils to bring a little light to my face as the weather gets warmer.For a better idea of what to expect from hair color trends this season, I reached out to Jennifer Korab, a New Jersey cel...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. Every month, the Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to...