If I could live in any decade, it would hands down be the '70s—not because I find anything about the way of life particularly endearing, but rather I'm absolutely head over heels for the aesthetic. There are so many iconic '70s makeup looks I can't even count, and the fashion speaks for itself. I'm all in when it comes to flared jeans and supersized sunglasses. However, as a beauty editor, I feel somewhat inclined to say that the single best thing about the '70s was the hair. I'm so obs...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. Every month, the Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to...

When your hair feels damaged beyond repair, it's hard not to feel like all you can do is take a pair of scissors and chop it all off. The last time I got my hair highlighted, it felt like a bale of hay, and I all but gave up on trying to revive it. I decided I'd just have to live like that and assumed I'd never know what it felt like to have good hair again.Luckily for me (and anyone else suffering hair damage), there are many ways to protect your hair and help mend it from major damage. Befor...

Healthy, beautiful hair starts at the top—literally. The scalp is the foundation for the growth and nourishment of our strands, so it’s important we give it the same amount of attention and care we give our hair, if not more. “Scalp care is essential because it affects the health, growth and condition of the hair,” explains Rae Lynne Kinler, Hair restoration specialist and Medical Director at Ziering Medical Center in Greenwich, CT. “Hair is a dead keratinized protein, but the follic...