Hair
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9 Hair Trends You'll See Everywhere This Summer

Of all of the seasons, summer is probably one of the perfect times of the year to experiment with your hairstyles. Sure, we have to tackle the flyaway-inducing humidity, and our hair can be prone to damage from the sun's UV rays and the sea or chlorine (we've got plenty of post-swim hairstyles for those scenarios) as we jet away on our holidays, but the carefree vibe of summer is the optimum time to try a new haircut or hairstyle if you've been feeling a change for a while. On the flip side,...

Eleanor Vousden Sun, 28 May 2023 Who What Wear
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From J.Lo's to Jennifer Aniston's, These '90s Hairstyles Need to Come Back

Ah, the '90s. An era defined by MTV, Lisa Frank notebooks, and more boy bands than we care to count. (For the record, we think 98 Degrees was super underrated.) Some of our absolute favorite pop culture moments were born out of this decade, and when we think back on it, we can't help but relish in the wonderfully wild '90s hairstyles.From messy buns to a broad selection of bangs, and, of course, butterfly clips galore, there was something special about the hair trends from this time. The It gir...

Courtney Higgs Mon, 22 May 2023 Who What Wear
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We Just Found 30 Holy Grail Shampoos and Conditioners (P.S. They're Under $21)

Everyone has different needs and goals for their hair. While some of us are looking for extra volume, others want to repair damage from the perpetual use of hot tools or chemical treatments. Some want to give their curls some major TLC, while others seek color protection. Regardless, I'm confident everyone wants their strands to reach their full, healthy, and expensive-looking potential. Luckily, your wallet doesn't have to suffer the consequences of transforming your hair game. Many of the...

Maya Thomas Thu, 18 May 2023 Who What Wear
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I've Been Bleaching My Hair for a Decade—These 3 Products Reversed the Damage

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers...

Eliza Huber Wed, 17 May 2023 Who What Wear