As a beauty editor, I can say with full confidence that the bob haircut has been *the* most popular hairstyle of the past 12 months. Every hairdresser I speak to says that salons have been inundated with requests for just about every type of bob haircut. Having seen celebrities such as Zendaya and Hailey Bieber go for the chop, it's perhaps no surprise that many of us (including some of the Who What Wear team) have also been tempted. And we've seen myriad bob haircuts surface, from the Ital...

It may be 2024 now, but it seems we're still very much in our bob era. And hair salons agree—it's been the haircut of the past 12 months. We saw every type of bob haircut have its moment last year, and the short style shows no sign of going anywhere. Curious to know what hair trends will be big in 2024, I asked hairdressers to share the bob trends that they're backing now, and two of them tipped the "Baroque bob" as the next big thing. So, what is a Baroque bob, exactly? I asked Rachael G...

It took me a long time and lots of trial and error to find the right products for my thick, dry 3c curls. Naturally, when I was younger, I made the mistake of thinking I could use products labeled for "all hair types" from the drugstore, believing my strands would look just as shiny, sleek, and hydrated as the model on the bottle. Spoiler alert: They didn't. Even now that I'm a beauty editor who tries many different formulas, I find that some products for curls leave my hair feeling drier an...

If last year's nail and makeup trends took their inspiration from food (we're looking at you, "strawberry girl" and latte makeup), then hair trends were about looking to the animal kingdom. From the fox cut to the wolf cut and the jellyfish to the butterfly haircut, you name the creature, and there's probably a cut inspired by it. Now, we're seeing the rise of the "kitty cut" as a key style in 2024's hair trends as we head into the New Year.Up 400% in Google searches, the kitty cut takes...