It's no surprise that finding quick and simple ways to streamline and simplify our hair care routines can be much easier said than done. Shopping for the best hairbrush to suit your hair type, texture, length, and styling preferences poses a challenge based entirely on your personal relationship with your hair. Your selected brush can make or break the health of your hair in a heartbeat, ranging from the unequal distribution of your favorite leave-in conditioner after you step out of the show...

TikTok moves quickly. Just within the last few months, we've been introduced to "mermaid hair," "cloud skin," and "golden hour makeup." All of these trends are noteworthy in their own right, but the latest one to come across my feed made me do a double-take. It's called the "Scandi Hairline," and even though it's a hair color technique, I swear it brightens up the face and makes the skin glow. It also looks incredibly natural, which was the main reason it appealed to me. Like the name suggest...

The arrival of summer signals the beginning of countless trends amongst the beauty and fashion crowd: aesthetics remain an endless source of inspiration thanks to major social media platforms with notable styles and looks experiencing a lightening quick rise to prominence. Over the past few years, those of us who rely on protective styles, have witnessed a rise in one particular one: goddess braids (also commonly referred to as bohemian braids).If you haven't yet come across this fantastic phen...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...