Hair
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Instagram's It Girls Agree—These Are the Only Hairstyles That Matter for Fall

Fall fashion and beauty are finally in full swing, and we're turning to Instagram's It girls for endless hair inspiration this season. Not only are they notorious for their ability to take any style and show a million ways it can be worn off the runway, but they're also pros at identifying the popular styles before they pick up speed. We've scrolled through hundreds of Instagram posts from the most recognizable content creators, models, and fashion people to compile the hairstyles they've...

Maya Thomas Fri, 29 Sep 2023 Who What Wear
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If You're Concerned About Premature Grays, This Brand Could Be a Game Changer

I wasn't exactly enthusiastic when I noticed a few gray hairs starting to pop up around my forehead area. At the age of 30, I honestly didn't think I'd start having this problem for a while (cue the side-eye from the universe). Rather than just accept my fate, I decided to look into solutions that didn't involve dyeing my hair religiously. That's when I found Arey, a brand dedicated to helping folks like me who are looking for a solution to prevent premature grays. The great thing about Arey is ...

Shawna Hudson Fri, 29 Sep 2023 Who What Wear
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Humidity Can Be Your Silk Press's Biggest Nemesis—Here's How to Fight Back

If you're paying attention, you may notice a slight nippiness in the air, a subtle splash of color on the trees, and the gradual emergence of pumpkin-flavored everything—that's right! It's finally silk press season since fall has finally arrived. As someone who's worn their hair naturally but in protective styles since transitioning from the chemically treated hair of my childhood years, I've been itching to try my hand at a silk press (or more realistically, finally venturing to a salon to g...

Maya Thomas Tue, 26 Sep 2023 Who What Wear
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Stylists Say These 13 Deep Conditioners Perform Major Witchcraft on Your Hair

The topic of deep conditioners is a favorite among the Who What Wear beauty team. Although we all have different hair types and lengths, there's nothing we love more than gushing about our new favorite formulas in our Slack channel. My own hair journey hasn't been without its challenges, but I now have a handful of conditioning formulas I absolutely swear by for thick, curly hair and will tell anyone who will listen how good they are. For those with a similar hair type, you're going to want to...

Shawna Hudson Tue, 26 Sep 2023 Who What Wear