Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

I'm not sure what I was doing with my haircare routine until I found a good hair oil. Sure, having the right shampoo and conditioner definitely made a huge difference in the health of my hair, but using a hair oil can be the perfect way to top off your routine because it seals in hydration and adds a boost of nutrients.Curls also tend to need a little extra love and attention. My curls are dry, frizzy, and thick, so it took me a while to find the best formula for my hair type that added enoug...

Every season, I visit New York Fashion Week backstages to see all things beauty. There's no better place to see some of the best creativity in hair, makeup, and nails up close. It's also the best place to forecast trends. My rule of thumb is that if something crops up at more than two different shows, it's officially a beauty trend that we'll likely see a whole lot more of. This year, there was one hair trend that popped up again and again at shows for brands such as Christian Siriano, Col...

I've been blonde my entire life and began my career as a faux blonde way back in fifth grade. For a long time, I maintained I was still naturally dirty blonde, but the maintenance itself has been a very humbling experience. Regardless, for years, I've needed purple shampoo and conditioner in my life like I need coffee and Jon & Vinny's delivery come Friday. I'm insanely perfectionistic about maintaining my bright-blonde hue, and my shower is never without six or seven bottles of the stuff. I'm p...