Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

The first perfume that truly meant something to me was Paperwhites by Robert Isabell. The green floral scent smelled like gardenias, sandalwood, citrus, and chiefly, my mom, who wore it every day. I loved that she had a signature scent that I still associate with her, even though Paperwhites is long discontinued and she’s moved on to Versace Bright Crystal (another floral, citrusy concoction). Paperwhites kicked off my fragrance obsession. Since I was a child, I’ve been fixated on signa...

If you're reading this right now, it's safe to assume that you've experienced finding the fragrance of your dreams just to discover a heart-wrenching price tucked away in the corner of its packaging. Maybe you, like me, returned your find to the shelf but haven't been able to get its image out of your head. What if I told you that while the designer fragrances adorning the vanities of the content creator and celebrity you've come across don't live up to the hype? What if that price tag saved y...

A goal that's high on my priority list is to smell completely captivating wherever I go. Whether that's on a gorgeous vacation or just a regular day working at the office, it's something I actively work toward by building my dream fragrance collection. To give you a little progress report, it's coming along nicely and I've discovered so many gems worth sharing. The ultimate test any perfume can face is seeing how many compliments you receive while wearing it. I can tell you one thing: The ...