Fragrance
featured-image

French Girls Love This Legendary Brand's Fragrances—Here Are the Best Ones

French style is just so effortless and chic. They're almost always dressed impeccably and sophisticated but look like they barely even tried. When I try to pull that off, I tend to look like either A) I tried too hard, or B) I'm a total poser. I like to think of my style as a mysterious aura, so I have to work my way up to that.It turns out a lot of us are trying to mimic French-girl style. We've written about how to copy what they wear. We've detailed their makeup and skincare routines. ...

Sarah Yang Fri, 21 May 2021 Who What Wear
featured-image

Hot Tip: Don't Sleep on These 12 Designer Perfumes

We recently announced that designer perfumes are making a comeback. After years of being overlooked in favor of indie perfumes like those from Byredo, Diptyque, and Le Labo, they're officially being brought back in rotation. It only makes sense. We are, after all, currently experiencing a resurgence of 2000s trends. Claw clips, hair scarves, miniskirts, velour tracksuits, baby tanks, and bucket hats are all back and better than ever, and is there anything more 2000s than collecting designer ...

Kaitlyn McLintock Fri, 14 May 2021 Who What Wear
featured-image

15 Spring Perfumes That Will Rake in an Uncomfortable Number of Compliments

As someone whose perfume collection consists of 99% floral tones, I have a special place in my heart for the scents of springtime. Roses, jasmine, gardenia—you name it. They're classics and just invoke the feeling of walking through a garden. My mom was always gardening around my house when I was growing up, so the scents of flowers bring up nostalgic and happy emotions. Also, doesn't every bride want to spritz on perfume and be transported to a garden on Bridgerton, taking a stroll with the D...

Yusra Siddiqui Fri, 07 May 2021 Who What Wear
featured-image

I'm Obsessed With Cost Per Wear, and This Best-Selling Perfume Is Just 37¢ a Pop

By now it's public knowledge that my fellow beauty editor Courtney Higgs and I are self-proclaimed fragrance freaks. From Courtney's ode to Frédéric Malle's $255 stunner, Portrait of a Lady, to my reveal showcasing the perfumes that consistently earn me the most compliments, we pretty much consider ourselves the dynamic duo of the perfume-wearing and -reviewing worlds. We love doing deep dives into beloved perfume brands (Tom Ford, YSL, Dior, Chanel, or Gucci, anyone?), but we've been saving o...

Erin Jahns Sat, 17 Apr 2021 Who What Wear