Fragrance
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When I Want to Feel Like Pure Luxury, I Wear This Perfume Brand

Scents can really set the tone and bring out so many emotions. Just think about it: The perfume you wore in college could make you think of nights out at your favorite dive bar. Or maybe it's the perfume you wore every day at your first job that makes you nostalgic. And a whiff of a loved one's signature scent might make you feel comforted in a way.It's so easy to use a scent to your advantage to give off a certain vibe. For me, I don't wear fragrances that much, but when I do, I try to be deli...

Sarah Yang Fri, 18 Jun 2021 Who What Wear
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Ana de Armas Just Convinced Me to Buy Her Go-To Perfume and Put Beer in My Hair

Say hello to Unfiltered, a fresh, new beauty series where you’ll get an exclusive glimpse into the dressed-down beauty routines of our favorite celebrities. They’ll reveal their guilty-pleasure beauty practices, the five-minute routine product lineup they can’t live without, the one good-skin tip they’ll be forever thankful for, and so much more. To bring every conversation full circle, we ask each celebrity to send us a selection of self-shot, filter-free photos of their choosing to...

Erin Jahns Fri, 04 Jun 2021 Who What Wear
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Before I Forget, This Dark-Horse Perfume Just Might Change Your Life

Recently, I wrote about how I was getting back into the world of designer fragrances after a long hiatus in which I only wore more niche perfumes such as those from Byredo, Diptyque, and Le Labo. While it's true that these perfumes still make up the foundation of my fragrance wardrobe, and you'd have to pry them out of my cold, dead hands if you wanted me to get rid of them, I've since opened myself back up to other offerings. And by other offerings, I mean the shiny glass bottles of variou...

Kaitlyn McLintock Thu, 03 Jun 2021 Who What Wear
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The Best New Summer Perfume to Try Based on the Cult Classic You Love the Most

Screenshot this.As a beauty lover, I wish I could say I loved all of my editorial beats (hair, makeup, skincare, nails, wellness, etc.) equally. Alas, I do not. I could wax poetic about my favorite skincare and makeup products for far longer than anyone would ever want to pay attention, but other topics like hair or fragrance feel trickier. Re: hair, I have an unapologetically straightforward and boring product routine and styling repertoire, and re: fragrance, I've just never been a huge per...

Erin Jahns Fri, 21 May 2021 Who What Wear