Fragrance
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When I Wear This Woodsy Fragrance Note, People Stop Me in the Subway

Nothing jolts my memory like getting a whiff of cedar. It's one of those universal smells that instantly pull you in—it evokes cedar closets, No. 2 pencils, cigar boxes, and crackling campfires. It's woody and sharp at first but mellows out the more you smell it.Though cedar might not instantly come to mind when you think of notes you want in a fragrance, it smells downright hypnotic on skin, which is something that people who smell really good have known for a long time. (Consider Le Labo'...

Katie Berohn Thu, 21 Oct 2021 Who What Wear
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The British Perfume Rosie HW, Victoria Beckham and Meghan Markle Have in Common

As far as British perfumeries go, none are more iconic than Jo Malone London. From its elegant glass bottles and gorgeous cream and black packaging to its ever-expanding fragrance library, Jo Malone's perfumes have become synonymous with our special occasions; cherished moments to which we can return with just a single spritz. This potent blend of luxury and sentimentality is the reason why Jo Malone has found its way into the hearts of women all around the world—which includes celebrities, ...

Maxine Eggenberger Fri, 22 Oct 2021 Who What Wear
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This Perfume Is Key If You Want to Smell Like an Effortlessly Cool French Person

Come on, I know you want to. Whether you've been thinking about upping your fall fragrance game or are looking for a new low-key place to snag something unique, look no further than Atelier Cologne. Any time I imagine oozing French charm, this especially elegant brand always comes to mind. It produces the crisp, long-lasting, unisex scents you've always dreamed of owning but haven't quite been able to find. (Yet, that is.)According to the brand, Atelier Cologne fragrances combine the fresh...

Shawna Hudson Tue, 19 Oct 2021 Who What Wear
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I Asked 17 NYC and L.A. Women What Perfume They Wear the Most

We write a lot about the fashion choices of NYC and L.A. women here at Who What Wear, but I have a different topic for you today: fragrance. The scent a person wears is obviously something you can't see with your own two eyes, so I asked a handful of chic Los Angeles-and-New York dwellers myself.I could've asked these women what their favorite perfumes are, but instead, I asked what perfumes they wear the most. If someone asked me today what my favorite perfume is, I'd probably have trouble na...

Allyson Payer Wed, 29 Sep 2021 Who What Wear