Fragrance
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This Unexpected Designer Brand Makes Up 90% of My Fragrance Wardrobe—Here's Why

The first fragrance I ever fell in love with was one that sat on my mom's vanity when I was young. Not only was I a makeup-obsessed little kid who would beg to wear lipstick and eye shadow to school (the answer was almost always no until I reached middle school), I was also fully enamored with perfume. I loved the different sizes and shapes of the little glass bottles and the way the amber-colored liquid looked inside. On holidays and special occasions, my mom would let me dab a tiny amount of ...

Kaitlyn McLintock Sun, 26 Dec 2021 Who What Wear
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The "Uncool" Perfume Trend You Might Want to Consider

Whenever I think of fruity perfumes, my mind immediately goes to my 13-year-old self's "beauty stash." I was 13 in 2002, so you bet my makeup inventory consisted of glitter eye shadow, glitter powder, the shiniest lip gloss (like MAC's Lipglass or a good ol' Lancôme Juicy Tube), drugstore mascara (still can't go wrong with Maybelline's Great Lash), and of course the sweetest fragrance I could find.I had a large collection of perfumes and body sprays that smelled like mango, watermelon, straw...

Sarah Yang Fri, 24 Dec 2021 Who What Wear
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My Fragrance MO Is Intoxicating But Subdued, so I Curated the Ultimate Lineup

I love a bold, heady fragrance more than anyone, but in my day-to-day life, I know it’s unrealistic to wear a showstopping fragrance everywhere. Everyone at the grocery store would hate me. For this reason, I normally opt for fragrances on the softer side on a typical day. The thing I’ve learned about softer scents is that they don’t have to be boring. In fact, many lighter fragrances are actually more interesting since it requires a certain amount of measured restraint to make a soft ...

Katie Berohn Fri, 17 Dec 2021 Who What Wear
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When I Wear This Perfume Brand, I Might as Well Be on the Amalfi Coast

When it comes to perfume, I love fragrances that evoke a specific feeling. My favorite fragrances of all time don't just smell like the notes they're filled with—they evoke a memory, a person, a place, and sometimes, they even feel like bottled déjà vu. Acqua di Parma fragrances each make me feel like I'm adventuring through a different part of Italy. A whiff of one could bring me to brunch in the Tuscan countryside, while another could make me feel like I'm driving a convertible down a w...

Katie Berohn Mon, 13 Dec 2021 Who What Wear