Fragrance
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16 Insanely Magnetic Perfumes You'll Want to Wear on Valentine's Day and Beyond

Whether you have any big plans or not, I always see Valentine's Day as an opportunity to truly cater to you and feel your absolute best. And what better way to feel confident, magnetic, and full of grace than by spritzing on an irresistible new fragrance?Sporting one is definitely an easy way to earn compliments and leave a lasting impression, so yeah, I say treat yourself. Whether you've been dying to find the perfect scent for a date or just want to give yourself the gift of an exquisite es...

Shawna Hudson Thu, 27 Jan 2022 Who What Wear
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No Lie: These Refreshing Fragrances Are Better Than a Dip in the Pool

Scents can really transport you to a faraway place, which comes in handy when you just need an escape from your daily life but can't take some PTO right now. Personally, I gravitate toward the scents that lift my mood while also taking my mind somewhere else—fresh and citrus scents for my day-to-day so I feel energized and ready to take on anything and spicier or earthier scents for nights out when I want to turn up the drama in the best way possible. You can really use your fragrance choices ...

Sarah Yang Fri, 28 Jan 2022 Who What Wear
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8 Fragheads Tell Us What Perfume Should Be Our 2022 Signature Scent

Fragrance can reveal a lot about a person. After all, a signature scent is a very personal—and powerful—thing. That’s why it’s important to find the right perfume for you and you only. One that makes you feel confident and ready to take on the world. Fragrance has always been important to me. I can remember every single one of the signature scents I wore throughout my life, from Love’s Baby Soft Cologne Mist to Kilian Paris's Love, Don’t Be Shy (thank you, Rihanna). While there ...

Marie Lodi Sat, 22 Jan 2022 Who What Wear
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These French-Crafted Perfumes Are Like a Guided Meditation in a Bottle

I have a rule about expensive perfume: There had better be a good reason for it costing so much. As someone who views perfume as a form of art, I think that really good perfumes should be priced accordingly (because they are worth it!), but I also think that sometimes, that’s not what happens. That’s why I like The Harmonist. The brand's perfumes don’t just smell good. They elevate the wearer by bringing them balance and, as the name suggests, harmony. Each Harmonist fragrance that I’...

Katie Berohn Fri, 21 Jan 2022 Who What Wear