Fragrance
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Short-Lived Perfume Is the Worst, so I Found 26 That Will Last All Day

Anticipating the turn of the season always sparks a bit of fragrance restlessness for us beauty editors. Perhaps it's because we're constantly taking mental notes of the scents our favorite fashion girls are wearing, or perhaps it's just that our gigantic fragrance collections have us on an endless rotation through the chic tonics on our vanities.Whatever the case may be, long-lasting perfumes that can keep up with our busy schedules are of the utmost importance. With days that sometimes start w...

Courtney Higgs Fri, 18 Feb 2022 Who What Wear
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Prada Has Lots of Iconic Fragrances, But These 10 Are the Best

There's just something about fragrances from a fashion house. They feel luxe, chic, and rich—you know what I mean? When you wear a Prada, Gucci, Chanel, YSL, or Dior fragrance, you automatically feel so much more... expensive, shall I say? Plus, if you can't really afford a huge closet full of designer clothing, maybe a bottle of perfume or two might do the trick until you save up for your next investment piece. I know that's my personal thought process.There are so many iconic fragrances f...

Sarah Yang Thu, 17 Feb 2022 Who What Wear
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Ranked: The Best Malin+Goetz Fragrances of All Time

Finding your signature fragrance is a personal exploration. Selecting which notes not only brighten your senses but also work with your body chemistry is one of the many places where science and beauty collide. For anyone with sensitive skin, though, fragrance can be a tough place to let yourself explore. However, some brands have you and your love of scent in mind. One of those brands is Malin+Goetz. Matthew Malin and Andrew Goetz launched their namesake brand in 2004 with the spirit of traditi...

Bianca Lambert Wed, 16 Feb 2022 Who What Wear
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Whenever I Need an Immediate Mood Boost, I Reach for This Cult-Loved Fragrance

I've been a fan of clean beauty brand Fresh for quite some time. Its formulas are truly some of the best, and they always leave my skin looking and feeling brighter and highly nourished. The brand's Rose & Hyaluronic Acid Toner ($45) never fails to enrich my complexion with hydration and the sweet, faint scent of rose. Naturally, my undying love for this rose-scented gem led me to scope out the brand's collection of richly aromatic fragrances next. And boy, I was not disappointed.Each is c...

Shawna Hudson Fri, 11 Feb 2022 Who What Wear