Fragrance
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Tom Ford Tried to Find the "Perfect Flower," and This Cult Perfume Is the Result

When I was in college, I got it in my head somehow that I needed a signature scent. Up until that point, I’d been wearing Victoria’s Secret Noir Tease, unless I stole a spray of my mom’s perfume before a big event. But I wanted to find a smell that people would remember me by, that people would smell and instantly think of me. I went to Sephora and took a fragrance quiz. I knew I didn’t want anything too floral or sweet. I’ve never been one for sugary or flowery scents. I wanted somet...

Katie Berohn Mon, 28 Feb 2022 Who What Wear
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This Niche Fragrance Brand Made Armchair Travel a Thing—14 You'll Freak Out Over

Picture it: traveling the world and taking in all the sights, sounds, and smells all from the comfort of your couch. Okay, I know—sounds like a bit of a stretch, right? Well, you can have the next best thing. I've always loved a luscious fragrance that takes you somewhere else. You catch a whiff and boom—you feel like you've just been transported to the coast of Italy or the jungles of the Yucatán Peninsula. A brand that really does this for me is D.S. & Durga—it basically invented ar...

Shawna Hudson Sun, 27 Feb 2022 Who What Wear
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6 Black-Owned Perfume Brands for Every Fragrance Lover's Collection

Chances are, when you think of perfume brands, you think of big-name fragrance houses like Chanel, Byredo, Diptyque, or Le Labo. While these perfumes will always have a place on our vanities, Black-owned perfume brands have long deserved the spotlight, and many of them are still mostly unknown.The Black-owned fragrance brands that are catching our attention are making truly exciting scents—picture the smell of drinking a mojito by the beach, a refreshing dip in the pool, or the electricity you...

Katie Berohn Wed, 23 Feb 2022 Who What Wear
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BTW, These Perfumes Make You Smell Rich—and You Can Buy Them at Ulta

When it comes to fragrance, it’s hard to strike the right balance between smelling expensive and spending too much money. There are lots of perfumes out there for over $200 that smell amazing, but the sticker shock can be unsettling. When I want to smell rich without actually breaking the bank, I reach for Versace fragrances.Even though the Italian brand is super luxe, Versace fragrances actually have a lower price point than most designer fragrances. Each of them is blended together with hyp...

Katie Berohn Wed, 23 Feb 2022 Who What Wear