Fragrance
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I'm Not Going to Lie—These Irresistible Perfumes Should Come With Caution Tape

You know those times when you're really feeling yourself? You've got a great outfit on, your makeup looks amazing, and nothing can stop you. Whether it's a night out or a daytime situation, you feel like everyone's paying attention to you in the best way possible. Well, may I suggest adding a sultry perfume to that equation to turn even more heads?Maybe you need to add a little oomph before you head to that first date. Maybe you want to impress your significant other. Or maybe you just want to f...

Sarah Yang Fri, 15 Apr 2022 Who What Wear
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ICYWW: These Are the Romantic Perfumes WWW Editors Reserve for Date Night

Date night can be fun and exciting—whether you've been with your partner for years or going on a first date with someone you met on Tinder. Sure, for the latter, there can be some nerves, but whether it's the first date or 300th date, I always find it's a great opportunity to get dressed up and feel good. And honestly, after two years of being cooped up at home, I'll take any chance I get to put on a nice dress, some dancing shoes, and some feel-good beauty products for a night out with someon...

Sarah Yang Fri, 08 Apr 2022 Who What Wear
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Everyone I Know Has a Perfume From This Viral French Brand on Their Wish List

Even before TikTok discovered it, some of us were longtime fans of chic French perfume house Maison Francis Kurkdjian for its refined and complex scents. They're truly unlike anything I've ever smelled, and slowly, I'm building up a collection of my must-haves. The current TikTok favorite is definitely Baccarat Rouge 540, but I can almost guarantee it won't be the only scent from the brand to go viral. Whether you like something musky, woody, or a sweeter floral scent, Maison Francis Kurkdji...

Shawna Hudson Mon, 04 Apr 2022 Who What Wear
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It's Official: The Coolest People in the Beauty Industry Wear These 17 Perfumes

There would honestly be no better way for us to celebrate National Fragrance Day than by asking the beauty industry's coolest people what their go-to fragrances are. To us, that meant picking the brains of the ultra-chic and refined team at luxury beauty retailer Violet Grey. The retailer has never steered me wrong when it comes to purchasing other beauty items like skincare and hair care. After all, each beauty product sold on the platform is vetted by experts from all walks of the industry a...

Shawna Hudson Sun, 20 Mar 2022 Who What Wear