Fragrance
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These Are the Female Perfumers Behind the Industry's Most Alluring Fragrances

Sometimes (being the beauty nerd that I am), I find myself spritzing on my favorite perfumes and wondering what genius thought to create such irresistible magic. Luckily, my job affords me the luxury of being able to look further into the matter and even write a whole story on it. After going down a rabbit hole of research, I was pleasantly surprised to find out how many of these scents were crafted by women (the perfume industry has traditionally been dominated by men). I thought they totally...

Shawna Hudson Fri, 06 May 2022 Who What Wear
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Fun Fact: This Classic Lingerie Brand Makes the Best Low-Key Fragrances

Fact: I never thought I would need a fragrance from a lingerie brand until La Perla came along and proved me otherwise. The brand sells the most sophisticated undergarments, yet somehow, the perfumes are low-key even better. Each has charm, opulence, and an irresistible quality to it that I truly can't even explain with words. You'll just have to smell for yourself.Although most of the brand's scents lean floral, don't let that deter you if you tend to like earthy or musky scents. There's ho...

Shawna Hudson Thu, 05 May 2022 Who What Wear
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I Dated Some Spring Scents—Everyone Agrees I Should Settle Down With This One

This may come as a shock to some, but I'm dating again. Before you jump to conclusions and picture me arm in arm with a tall, dark, and handsome man on the streets of New York, I want to make it clear that I'm actually looking for a short, aesthetically pleasing two-ounce bottle of floral spray to place on my nightstand. It might be a little dramatic to compare shopping for a spring fragrance to dating in NYC, but in this case, I have no problem being dramatic. There's a slew of attractive optio...

Aniyah Morinia Thu, 21 Apr 2022 Who What Wear
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16 Fragrances That Have Such Good Reviews I Would Buy Without Smelling

I'm admittedly someone who rarely smells fragrances IRL before deciding to order them, so I think my experience in this arena makes me at least somewhat qualified to dole out advice on doing so yourself. My first tip is to gravitate toward fragrance notes that you know you love (the item description usually lists the notes), and my only other tip is to thoroughly read the reviews since those people have actual firsthand experience with the scent.To save you time, I read tons of reviews for you...

Allyson Payer Sat, 16 Apr 2022 Who What Wear