As a beauty lover, I wish I could say I loved all of my editorial beats (hair, makeup, skincare, nails, wellness, etc.) equally. Alas, I do not. I could wax poetic about my favorite skincare and makeup products for far longer than anyone would ever want to pay attention, but other topics like hair or fragrance feel trickier. Re: hair, I have an unapologetically straightforward and boring product routine and styling repertoire, and re: fragrance, I've just never been a huge perfume lover. Scen...

If you've been following Who What Wear Beauty for a while now, you already know we lean a tad fiendish when it comes to scent and the art of smelling good. Unfortunately for us and our wallets, however, the majority of our all-time favorite perfumes cost a pretty penny—sometimes upward of $200 and $300. Even though I don't necessarily mind investing in high-quality scents that I love, affordable price points shouldn't just be reserved for the cheap fares that we spritzed over our layered pol...

There's something about a beachy scent that's just so irresistible. I'll chalk it up to the fact that most beachy scents have mouth-watering notes like citrus, tropical fruit, and salt. In my opinion, a good beachy fragrance should do one of two things (if not both): transport you to a specific seaside location, or make you feel like you just spent a day in the sand, your skin warmed from the sun. Good beachy scents are somehow both splashy and subtle, and they're alluring without being too su...

If I had two minutes to leave my house, one thing is absolutely certain: I will not go anywhere without putting on my favorite fragrance. I used to think that just a quick spritz would be enough to last me throughout the day, but unfortunately, that's not the case. Even though it seems self-explanatory, there is a correct way to apply perfume, and you might be hampering your perfume's potential by spraying it wrong. "I like two different ways," says Bee Shapiro, founder of Ellis Brooklyn. "For ...