Fragrance
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17 Celebrity-Favorite Perfume Brands to Add to Your Vanity

As both a Taurus sun and a Taurus moon, you could say that I am enthralled by anything opulent. It's practically in my DNA! I'm also a major fragrance person, so luxury perfume is kind of my bread and butter. There's just something about really, really good perfume. It has the ability to smell good on everyone (not an easy feat), transport your senses to a faraway land, and even tie together any outfit, elevating something simple to something luxe. There are tons of luxury perfumes out there...

Katie Berohn Tue, 14 Jun 2022 Who What Wear
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14 Perfumes That Always Attract People (And Compliments) Like a Magnet

A goal that's high on my priority list is to smell completely captivating wherever I go. Whether that's on a gorgeous summer vacation or just a regular day working at the office, it's something I actively work toward by building my dream fragrance collection. To give you a little progress report, it's coming along nicely and I've discovered so many gems worth sharing. The ultimate test any perfume can face is seeing how many compliments you receive while wearing it. I can tell you one thin...

Shawna Hudson Tue, 14 Jun 2022 Who What Wear
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My Boyfriend Test-Drove 7 Popular Colognes for a Week—I Ranked My Favorites

If there's anything you should know about me, it's that I love fragrance above all else. I'm all for floral-leaning and sweet scents when the occasion calls for them, but I will always feel best in a unisex scent. My boyfriend is also a major fragrance person, so luckily, we get to share a lot of fragrances. The mark of a good unisex fragrance is that it can smell good on anyone, and I truly don't think fragrances need to be gendered. This week, I had my boyfriend test-drive some of the best...

Katie Berohn Thu, 09 Jun 2022 Who What Wear
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4 Beauty Editors Told Me Their Fave Fragrances, so I Tested Them on Strangers

It's no secret that I love my fellow fashion editors, but the colleagues who I would actually trust with my life just so happen to be beauty editors. For every skincare woe or hair emergency I have, my questions go directly to them, and they deliver with some of the best product recommendations I've ever gotten. Whenever we transition to a new season, I love to find a new fragrance to define the era. I know the beauty team at Who What Wear has tried pretty much every fragrance that exists und...

Sierra Mayhew Wed, 01 Jun 2022 Who What Wear