It's no secret that we love perfume here at Who What Wear. Any opportunity we get, we're trying new scents for the season or raving about our tried and true favorites that we wear on repeat. But we each have another fragrance arsenal we haven't shared with the world just yet. Personally, I like to call it my "best-kept secret fragrance collection." This is composed of the scents I love so much that I want to keep them all to myself.Luckily, other WWW editors and I were feeling generous tod...

This is the time of year when citrus perfumes get to take center stage. Citrus fragrances are versatile and varied, ranging from pure, lemony-spritzes to complex blends that draw in spicy, sweet, or earthy elements to play with. And any way you slice it, there's just something about this playful scent family that instantly reminds me of vacation! Until I book a flight or take a long drive to my destinations of choice, I'll be spending my days embarking on citrus scent adventures that transpo...

This is for anyone who's on the hunt for a new signature scent this year.When it comes to fragrance, many of us know what we like and, even more vehemently, what we don't. Within all the perfume categories—woody, fruity, fresh, spicy, floral—the latter might be the most controversial and misunderstood. After all, flashbacks to grandma's lace-trimmed sacks of potpourri or powdery bottles of rose or gardenia are hard to erase from a scarred memory.  However, if done right, nothing is chice...

If you were to ask me my favorite part of working in the beauty industry, my answer would be hands down for the fragrance. I've always found myself fascinated by fragrances—nothing jolts my memory quite like a smell, and in my head, everyone I know has a particular smell that I associate with them, even if I can't quite put my finger on it.I went to Sephora when I received my first-ever paycheck and took the scent quiz to find my ideal perfume. It was Tom Ford Black Orchid, which I immediatel...