A vivid memory I have from my middle school years is heading to the mall with my friends (mini backpack in tow and butterfly clips in my hair). We would hang out for hours, getting snacks at the food court, trying clothes on at Wet Seal, Abercrombie, and Forever 21, and then, of course, making our way to Bath and Body Works to douse ourselves in fragrance, lotion, and more. Even though I had a whole set of body products at home, I'd still find something new to buy. I had to get something for th...

A new pair of jeans or heels is nice, but nothing puts quite the same pep in our step as a brand new perfume. From the ritaul of that very first spritz, to the boost in confidence, to the influx of comments and compliments…nothing can beat it. That said, and as we all know, actually finding a perfume that you love unconditionally can be harder than finding a needle in a haystack. There are plenty of classics that are hard to go wrong with, but we also love smelling fresh and *not* like every ...

Costa Brazil’s first foray into fragrance has the beauty industry abuzz. The sustainable beauty line, created by Francisco Costa and endlessly inspired by Brazil, has been beloved by beauty editors since its conception. Each Costa Brazil product keeps the earth in mind while nourishing your body. Aroma, the brand’s new fragrance, is intended to smell like the Amazon rainforest at dawn. It’s inspired by Breu resin, a resin extracted from the Almacega tree. In the Amazon, this resin is c...

Picture this: It's post-pandemic, and, like the rest of the world, you've started buying the majority of your beauty merchandise online, frequently inspired by your favorite influencers, content creators, editors, and industry experts. And today, you've bought a perfume, a perfume that's supposedly so freaking fantastic, one whiff could be comparable to Romilda Vane's vial of Amortentia. You're feeling confident, a bit euphoric, and the anticipation of your new perfume's arrival is at an all-tim...