Fragrance
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These 10 Lavender Fragrances Are Basically a Trip to Provence in a Bottle

Lavender is one of the oldest perfume ingredient out there. In fact, the earliest known use of lavender can be traced all the way back to Ancient Egypt, where it's speculated that the plant was used for perfume and as part of the mummification process. Ancient Romans went wild for lavender, believing it to be a purifying plant, and the name even comes from the Latin verb lavare, or to wash. That's all to say lavender has a rich history in the realm of fragrance. The ingredient is also known...

Katie Berohn Mon, 08 Aug 2022 Who What Wear
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Everyone in Paris Smells So Good, and This $26 Scent on Amazon Is Responsible

It's no secret we've gleaned some of our very best beauty secrets and many beloved products from the chic French women we love to follow. While we already feel pretty well versed on the topic (or as well versed as non-French, stateside beauty editors can possibly be), we're always on the lookout for the still-secret products French women swear by—aka the lesser-known French beauty heroes that sell like crazy in those famous Parisian pharmacies. Not surprisingly, TikTok has been an amazing r...

Erin Jahns Mon, 08 Aug 2022 Who What Wear
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Everyone I Know Asks Me Whether This $325 Perfume Is Worth the Money

Throughout my many years as a beauty editor, I have asked hundreds, if not thousands, of people what perfume they are wearing. I pride myself on being able to sniff out specific perfumes from across the room. The first time I ever stepped foot in the Who What Wear offices, the aroma of Chanel Chance Eau Fraîche filled the air. The person who sat next to me in a restaurant last week wore Jo Malone Wood Sage and Sea Salt. The mom of two who sits opposite me on the train most days is a big fan of ...

Shannon Lawlor Fri, 05 Aug 2022 Who What Wear
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If You've Been Looking for the Best Vegan and Cruelty-Free Perfumes, We Found 28

When it comes to vegan and cruelty-free perfumes, I have to say, I think we're living in the golden age of it all. There are so many great options available—and new ones keep getting introduced into the space, too. Plus, there is a huge variety of scents to choose from, whether you lean into florals a lot, prefer spicier notes, gravitate towards fresh fragrances, or want something more grounded. There's something for everyone!As for figuring out whether a perfume is vegan and cruelty-free or n...

Sarah Yang Thu, 04 Aug 2022 Who What Wear