Fragrance
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I Just Rebought This $65 Aughts-Era Perfume, and It Was the Best Decision Ever

“A woman who doesn't wear perfume has no future,” Coco Chanel allegedly once quipped. A little dramatic, but I can understand the pro-perfume stance behind it. I can remember every single one of my “signature fragrances,” and the era in which I wore it. After all, scent and memory are closely linked to one another. Take for instance, CK One ($68), which was marketed as “the first unisex fragrance” to gain mainstream popularity. It came out during the fall of 1994, when I was obsesse...

Marie Lodi Mon, 29 Aug 2022 Who What Wear
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This Niche French Perfume Has Over a Thousand Glowing Reviews at Sephora

Whether your perfume MO consists of buying fragrances from your favorite retailers like Zara or opting for something a little more niche, I can guarantee you'll love at least one thing from this unique French perfume brand I'm about to share. You may already be familiar with Juliette Has a Gun—the brand's most popular creation, Not a Perfume, is what initially drew me (and thousands of other perfume enthusiasts) to the brand. It's simple yet totally intoxicating, which is exactly what I look...

Shawna Hudson Fri, 26 Aug 2022 Who What Wear
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Zara Is Low-Key One of the Best Places to Buy Perfume—Here Are Our Favorites

It's no secret that we're fans of Zara here. We're always keeping an eye on its new-arrivals section and trying to uncover the best finds. We also love to peep other people's Zara carts for inspiration. Have you seen our best-of lists for each season? And don't even get us started on a good sale.What can we say? Zara consistently delivers when it comes to clothes and accessories. But we're going to let you in on a not-so-secret secret that just might blow your mind: Zara also has a pretty...

Sarah Yang Sat, 20 Aug 2022 Who What Wear
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This Editor-Loved Perfume Is Just $80 But Smells Like It Should Be $350

I think I speak for all of us when I say that it's really nice to receive any type of discount. Perfume is one of the main things I love receiving said discount on because most are notoriously expensive. If your poison happens to be a scent like Baccarat Rouge, that will set you back a cool $325. Ugh. Don't worry, though. Today, I'm about to let you in on a little secret. There's a sophisticated fragrance brand out there that editors wear on repeat. Why? Most of its offerings retail for only...

Shawna Hudson Tue, 09 Aug 2022 Who What Wear