Fragrance
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I'm Really Into This Grown-Up Fragrance for Stress Relief—Here's Why

The main goal when shopping for a perfume or fragrance is to make sure it smells good to you, right? Because of chemistry, some fragrances might smell different on you than they will on your best friend or your mom. And of course, scent is very subjective. Some people might be more drawn to woodsy, earthy scents, while others might opt for the lighter florals.It also depends on mood and the vibe you want to put out there. Personally, I like to spritz on a spicier fragrance for nights out. But i...

Sarah Yang Tue, 06 Dec 2022 Who What Wear
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Gifting the Perfect Fragrance Is Practically an Art—These 25 Sets Make It Easy

I'm not sure when, where, or why, but somewhere along the line, perfume gift sets began to accumulate a bum rap in terms of their giftability. Deeming them cliché, cheesy, or lazy, some people seem to think perfume sets, and fragrances in general, are an easy way out—thoughtless, they might say. However, we very much beg to differ. First, wearing and choosing a fragrance is one of the most intimate and personalized ways to adorn and express yourself, and thus, gifting a fragrance, if some ...

Erin Jahns Mon, 05 Dec 2022 Who What Wear
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I'm Convinced Perfumes With This Underrated Note Smell Better Than Any Others

I'm a strong believer that peony perfumes deserve to be worn year-round. Who wants to wait until the weather warms up to reach for your favorite floral fragrance? They're a gorgeous symbol of love, honor, romance, and beauty, and the flower is traditionally gifted as a heartwarming expression of joy, best wishes, and luck.If you're a fan of Gossip Girl, you'd know they were even featured prominently as Blair Waldorf's favorite flowers. (Eagle-eyed fans can spot the pale-pink blooms in her royal...

Maya Thomas Tue, 29 Nov 2022 Who What Wear
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Presenting: The 5 Most Influential Trends Happening in Fragrance Right Now

Selecting a perfume is very personal. It's so intimate, in fact, that some people refuse to share their signature scent to prevent the It-fragrance effect—when everyone is all of a sudden spritzing the exact same scent—from happening. There are so many fragrances on the market, and with new iterations from beloved fragrance houses continuing to pop up, keeping up with the newness isn't always easy. So we reached out to Daniel Patrick Giles, the founder of luxury fragrance brand Perfumehea...

Bianca Lambert Tue, 29 Nov 2022 Who What Wear