There have always been perfumes that take the world (or at least fragrance lovers) by storm. Those of us who existed in the ’90s and 2000s might recall the hype surrounding CK One, the world’s first marketed unisex scent. We might have begged our parents to buy us a bottle of Elizabeth Arden Sunflowers or Clinique Happy or the iconic Gap fragrances. Back then, we’d catch wind of these fragrances via TV commercials, magazine ads, or during trips to the department store beauty counter. But...

At WWW, we're pros at two things: Shopping (obviously) and sniffing out the latest and greatest scents to hit the market. In case you thought our love for fragrances stopped at eau de parfums, think again. There's another category of fragrance that we absolutely lose our minds over and that's candles. No matter the season, we aim to not only smell incredible ourselves, but to also have a home that's filled with the soft, alluring scent of someone who really has their shit together.Winter, spec...

I'm a girl who's historically been partial to clean floral fragrances. But when fall and winter roll around, I love to take a leap of faith and try fragrances that are a little less "fresh," perfumes with warmth, musk, and a whole lot of spice. If you're a spicy-fragrance novice like I am, it's easy to hold yourself to the scent families you're most familiar with. (I gravitate toward any eau de parfum with white florals included as a key note.)But here's something to consider. Just becaus...

One of the biggest beauty bummers is when you find the perfect fragrance—whether it's sweet and gourmand, woody and cozy, or any other scent profile—and it doesn't last. You spritz it on in the morning, and less than an hour later, it's like it's totally dissipated from your clothes and skin. Sure, you can carry your perfume with you, but who wants to do that? Not only are they traditionally encased in heavy glass, but it's quite the risk to spill a potent perfume in your favorite bag.  Wha...