I'm going to preface this entire article by saying I definitely don't need compliments (or strangers asking for my number) to validate my fragrance choices. If I love something, then I'm going to run with it, full stop. However, if I'm head over heels for a perfume and it causes positive pandemonium out in L.A.'s dating jungle as well? Cha-ching! Jackpot. I don't think my scent alone is what garnered the most aggressive number of digit requests I've ever received in one night a couple months ...

If you're anything like me, a spritz of perfume as you're heading out the door can change the trajectory of your day (or at least keep you smelling angelic as you go about your business). While I'm no perfume aficionado, I do appreciate that the power of finding the right perfume for you can totally transform your mindset: from how your carry yourself to what the scent can inspire. With that idea in mind, I've taken the time to round up all the scents that have inspired me in one way or another...

The nose knows.Fragrance TikTok is a part of the internet I will always champion. There are all sorts of perfume lovers, from novices to experts, sharing their love of all things fragrance. That explains why the term fragrance has over a billion views and counting. Yes, a billion. It's a delightful community where everyone is there to learn and find their next beauty buy.  Now when it comes to experts, there are folks with a wealth of knowledge. In an industry that lacks representation of peop...

Perfume choices are always personal. They are called signature scents, after all. But there are those certain fragrances that become popular enough to achieve cult status, and we begin smelling them everywhere. In the 2010s, this happened with Le Labo Santal 33, when the woody fragrance ubiquitously penetrated the noses of restaurant patrons and subway riders, as detailed in a New York Times article from 2015Over a decade later, a similar fragrance phenomenon is happening in Europe. When Who Wh...