Fragrance
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These Fragrances Inspired By French Royalty Sparked a Major TikTok Revolution

Sofia Coppola's 2005 award-winning film Marie Antoinette offers vibrant images of pastel hued robes à la française, decadent sweets, romantic flings, and sky-high hairstyles with the cascading curls so commonly associated with the 17th century French royal court. Since my first viewing of the film, I've been on the hunt for little ways to incorporate that colorful and luxurious Rococo energy into my lifestyle; whether it's applying rosy blush to the apples of my cheeks, styling a sweet t...

Maya Thomas Thu, 05 Jan 2023 Who What Wear
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The "Provocative" Perfume You Haven't Heard of (But Need in Your Life ASAP)

Looking for a cool-meets-clean perfume that will set you apart from anyone you come into contact with? It's time for you to meet Heretic's line of unique, edgy, and all-natural fragrances.If its effortless, minimalist-chic perfumes bottles aren't enough to sell you (they happen to look amazing on counters and vanities), then let me provide a quick introduction to one of the best natural fragrance labels on the market. Launched in 2015 by founder, perfumer, and creative director Douglas Littl...

Maya Thomas Thu, 05 Jan 2023 Who What Wear
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I'm a Fragrance Snob, But These Celebrity Perfumes Are Surprisingly Good

I've made no secret of the fact that I'm a perfume obsessive. However, when I call myself a perfume snob, it's less about the price that I'm willing to pay for a decent perfume—I've got expensive scents and affordable ones in my collection, designer and high-street—and more about the artistry and expert noses that have gone into creating a fragrance. One thing that I've learned from amassing such a considerable perfume collection is that you can really tell when a genuine expert has ha...

Mica Ricketts Thu, 05 Jan 2023 Who What Wear
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FYI: French Girls Are Carrying Bottles of This Chic Perfume Around in Their Bags

At this point, we already know that French women are incredibly chic. What I didn't know, however, is that they also carry entire bottles of perfume around in their bags in case they ever need a touch up. Thanks to TikTok, now I know. Although I'd personally opt for a travel size of my favorite scent, I have to give credit where credit's due. This is incredibly genius because if strangers stop you to ask what you're wearing, you'll have it on hand (if you feel like revealing your trade secret...

Shawna Hudson Wed, 04 Jan 2023 Who What Wear