Fragrance
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If You Like Sweet Perfumes, You'll Want to Wear This Addictive Note on Repeat

Collecting gourmand perfumes has become a bit of a hobby of mine. Honestly, I blame my fellow beauty editors Katie Berohn and Erin Jahns—they've introduced me to quite a few scents I now can't see myself living without. There's one particular note, though, that I have a full-blown obsession with ATM. It's random, but so incredibly irresistible that I recently bought at least two perfumes with it recently.Okay, enough beating around the bush. I'm talking about lychee. If you've never smelled ...

Shawna Hudson Thu, 26 Jan 2023 Who What Wear
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FYI: These 15 Perfumes Have Maintained Their Cult Following Since the 2000s

Break out your bedazzled velour tracksuits! Juicy Couture is trending again (and, dare I say, more glam and fabulous than ever). While its blinged-out hoodies and low-rise sweatpants will always make my Y2K-loving heart go pitter-patter, it's the brand's mouthwatering fragrances that will always bring back the best memories of MTV premieres, celeb gossip magazines, and boyband drama. Juicy Couture, a Los Angeles–based lifestyle brand founded in 1997, launched its perfume line in 2006 with...

Maya Thomas Thu, 19 Jan 2023 Who What Wear
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I Have Over 25 Perfumes, But I Use This $60 One from OUAI The Most

Have you ever heard someone say that they have a fragrance wardrobe? If so, did you immediately conjure up an image of a walk-in closet or grand armoire (The Chronicles of Narnia-style) filled with fragrances of all different kinds? While my fragrance wardrobe isn't anything like that—it's just a shelf cluttered with glass bottles—I'd still classify it as a wardrobe. That's because I have over 25 of them. That number used to be much higher, but after some deep introspection and a severe lac...

Kaitlyn McLintock Wed, 18 Jan 2023 Who What Wear
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Bond No.9 is New York's First Female-Led Parfumerie—15 Scents I Know You'll Love

With a move coming up to the Big Apple, I've repeatedly found myself falling down a rabbit hole of New York City-based brands that are not only New York cool girl–approved, but have made established themselves as big names in the beauty industry. What's better than a brand that happens to be both? Meet Bond No.9 New York: a female-led parfumerie founded by Laurice Rahmé with a New York-centric concept behind their stunning eau de parfum collection. Every Bond No.9 fragrance is named after on...

Maya Thomas Wed, 18 Jan 2023 Who What Wear