According to Sephora's official website, there are over a thousand women's fragrances on its shelves, ready for you to wander past. But what's the fun in discovering and experiencing new fragrances if you don't know which ones you should try out? So many fragrances we've been introduced to have risen in popularity thanks to their success on TikTok; often in association with fashion aesthetics that have received equally high exposure (does "vanilla girl" or "cool girl" ring a bell?). If you...

If you've never had the opportunity to experience Bulgari's selection of luxurious fragrances, you've been denied a unique olfactory expression of timeless sophistication. Founded in Rome in 1884 by silversmith Sotirio Bulgari, the brand quickly established itself as the peak of Italian excellence and craftsmanship for jewelry with striking designs and unmistakable motifs. The brand released its first fragrance in 1993 with Eau Parfumée au Thé Vert as the ultimate gift for their loyal jewelry...

I'm admittedly someone who rarely smells fragrances IRL before deciding to order them, so I think my experience in this arena makes me at least somewhat qualified to dole out advice on doing so yourself. My first tip is to gravitate toward fragrance notes that you know you love (the item description usually lists the notes), and my only other tip is to thoroughly read the reviews since those people have actual firsthand experience with the scent.To save you time, I read tons of reviews for you...

Last year, the fragrance note to watch was undoubtedly vanilla. We saw vanilla emerge in scents like we’d never seen it before—think smoky and animalic (à la Byredo’s Vanille Antique) or reminiscent of freshly blended frosting (à la Ellis Brooklyn’s Vanilla Milk). This year, however, a new fragrance trend is finding its footing, and just like the trend before it, it’s still good enough to eat. We’re calling it: The fragrance trend du jour is juicy fruit. From cherries to grapes (a...