If you're looking for a new, Earth-conscious line of fragrances to add to your roster, St. Rose is definitely one that deserves your undivided attention. Describing itself as a "modern fragrance house rooted in the art of nature," St. Rose strives to create essential oils that are overdosed for long-wearing, highly concentrated, and complex fragrances from high-performing botanicals. Headed by founder Belinda Smith and chief perfumer Linda Song, this clean, luxury brand is named after the ...

If you were to poll every Who What Wear editor on what they never leave the house without, chances are the vast majority of us would probably say a spritz of our favorite fragrance. The right fragrance is the perfect finishing touch for every outfit, which is something we know better than anyone. Which fragrance is the ideal finishing touch is where we digress. Fragrance is incredibly subjective—what smells good to me might smell like New York City street trash to someone else, and vice ver...

It's no secret Yves Saint Laurent is one of the most coveted design labels on the planet, and the brand's collection of beauty products—its boldly composed perfumes, in particular—is no exception. For some context, Algeria-born Yves Saint Laurent moved to Paris as a teen, where he worked for designer Christian Dior until he began his own namesake label in 1961 alongside his partner Pierre Bergé. Of course, fashion was the preliminary focus, but by the '70s, Saint Laurent had begun his for...

Looking for another excuse to whip out your credit card and expand your fragrance collection? Here's one: British luxury fragrance brand Molton Brown has a line of unique and sophisticated perfumes you'll want to get your hands on. For a fragrance novice, Molton Brown is the perfect entry into the brilliant (and often complex) world of luxury fragrances that, while at a higher price point, offer the wearer an olfactory experience like no other. Molton Brown has established a reputation for i...