Fragrance
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Whenever Someone Asks Me What Perfume I'm Wearing, It's Almost Always This Brand

Not to toot my own horn but over the years, I've developed a sort of knack when it comes to perfume-induced compliment quotients. It's part of my job to test practically every new fragrance that lands on the market, and anyone close to me in life can attest that my office desk (RIP), bathroom vanity, and dresser are so completely congested with bottles and nozzles that you can't even spot land. (Literally, you would need a compass and treasure map to find an open space.)Of course, I have person...

Erin Jahns Mon, 20 Feb 2023 Who What Wear
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This Often-Despised Perfume Is Actually a Fashion-Person Favorite

Patchouli is probably one of the most misunderstood scents out there. When you hear or think about the fragrance, "earthy" might come to mind (and possibly not in the most positive light), or perhaps you associate it with the hippie era due to its popularity in the '60s. But patchouli, which is native to tropical regions in Asia, has been used for centuries as an essential oil.The scent is musky, a little sweet, and spicy all at once. It's a strong, statement-making fragrance that's not exa...

Sarah Yang Thu, 16 Feb 2023 Who What Wear
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I'm a Perfume Snob, But These High-Street Fragrances Smell So Expensive

I have a confession to make. Since starting my career as a beauty journalist, I've acquired quite a collection of fragrances over the years. Due to the nature of the job, I've been lucky enough to receive lots of expensive fragrances, from Byredo to Jo Malone, and I've developed quite a high-end taste—and nose. It was only when standing in the lines of some of my favorite high-street stores recently that I really took notice of the affordable fragrances available. And in recent years, the...

Eleanor Vousden Thu, 16 Feb 2023 Who What Wear
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If You Love Ariana Grande's Viral Cloud Perfume, Try These 8 Next

Whether you're a dedicated Arianator or not, there's no denying that Ariana Grande's fragrance line has claimed a much-deserved spot as one of the top-selling celebrity fragrance brands since the release of her debut scent, Ari by Ariana Grande, in September 2015. Since then, the "Just Look Up" singer has released nine other fragrances, including the viral Cloud perfume that took social media by a storm following her studio album of the same name.Before becoming a beauty editor, I discove...

Maya Thomas Mon, 13 Feb 2023 Who What Wear