Fragrance
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I Was Today Years Old When I Learned *This* Makes Perfume Last So Much Longer

To say our beauty team loves fragrance is an understatement. We wax poetic often about our favorites in our Slack channel, but the question remains—how do you get your beloved signature scent to last all day? Well, there's no completely straightforward answer, but there are a few key tips you should know if you want to make your perfume last longer. I tapped two experts to give us a bit more insight. According to Brianna Arps, fragrance expert and Moodeaux founder, it's first important t...

Shawna Hudson Fri, 10 Mar 2023 Who What Wear
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Burning Candles Is My Favourite Hobby—These 22 Luxury Buys Are Worth Every Penny

If I could be any animal, I would without a doubt be a hermit crab. Much like the aptly named crustacean, I too find great joy in curling up at home and, if I had the chance, would love to live permanently in such a state. Sadly for me, my job as a beauty editor requires quite a lot of running around from appointment to appointment, and so it’s not very often I find myself with masses of time at home.However, it’s because of this that I have developed a penchant for buying items that really...

Shannon Lawlor Wed, 08 Mar 2023 Who What Wear
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This Is Easily the Chicest Perfume Brand Around, and I Can't Get Enough

I think it is often underestimated just how difficult shopping for perfume is. For starters, the stuff is expensive. While parting with a few bucks on a foundation that isn’t quite right doesn’t feel like a huge financial loss (with a bit of mixing, you can usually find a way to make it work), dropping three figures on a perfume that isn’t all you hoped is more difficult to swallow.We’ve all been there. You spritz something on at the counter and fall in love at first sniff or smell som...

Shannon Lawlor Mon, 06 Mar 2023 Who What Wear
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I Asked Our Beauty Editors to Pick Their Fave Perfumes at Ulta—Here Are 15 Gems

If you've ever spent any time in one, then you're aware that Ulta is quite literally a beauty gold mine. Anything and everything you could ever want in the beauty realm—chances are, you can find it at Ulta. While you might not think of the retailer as a fragrance destination, there are tons of hidden gems on its shelves. In fact, there are some perfumes at Ulta that you can't even find anywhere else. I recently found myself in a rabbit hole in Ulta's fragrance section and was amazed by how...

Katie Berohn Thu, 02 Mar 2023 Who What Wear