When it comes to shopping for fragrance, I usually go straight to Sephora, Ulta, or Nordstrom. I absolutely love these stores as fragrance destinations, but I recently decided to browse through the fragrance section last time I was at an Urban Outfitters store, and was impressed with what I found. Not only are their fragrances fairly affordable, but they're also incredibly unique.From brands that have sustainably sourced ingredients and packaging to perfumes that manage to smell like you favori...

Let's be real here: Perfumes can get pretty pricey. Sometimes, a high-end fragrance might run you over $300. There's no denying that fragrances are a worthy investment—good ones last a long time and often wear better—but that doesn't mean that some of the more affordable fragrances aren't incredible in their own ways.We love our expensive and luxe fragrances, but we also feel like everyone needs an affordable option, too—one that you wouldn't mind wearing every day and spritzing with aban...

Out of all the amazing fragrances I've had the opportunity to experience during my time as a Beauty Editor (as well as a fragrance novice before beginning my career), I've always considered fragrance as something worn not seen; the invisible accessory my outfits need to reach their full potential. But what if I told you an accessory brand has completely revamped that idea; creating a way for your favorite fragrances to not only be worn on the skin as expected, but also styled and displayed ...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please teste...